Imagination Creativity Skills
Imagination Creativity skills are about how you imaginatively communicate ideas. For example, when we were growing up, if we wanted to make a comment about race relations, the standard way of communicating this was through words in the form of an essay. But for many people, this was stifling. It put them in a straight jacket because there are so many other ways to creatively communicate your thoughts on race relations to be limited to a single form.
The school system has a very narrow academic focus that does not acknowledge the wide spectrum of possible ways of communicating. For example, in addition to writing an essay, you could also write a song, create a poster, write a play, short story or poem, paint a picture, or create a sculpture – all of these alternative modes of communication could greatly enhance how your message is conveyed.
Further, Imagination Creativity is how you can add meaning through design. For example, it’s what Apple does with the exterior shape of their technology, or what fast food restaurants do this with the creative packaging and presentation of hamburgers and pizza, or what Levis does with the style of their clothing, and Ford does with the styling of their cars and trucks. imagination creativity is what changes people’s perceptions of products. For example, there are lots of companies that make computers, but only one company that makes Apple computers.
Imagination Creativity goes even further than this. It is also about creating beauty and value purely from its shape and form. This is why people buy a sculpture or piece of art – this is beauty for beauty’s sake. It doesn’t have to serve a function – its value can come purely from its shape, its colour, its texture or its sound. Imagination Creativity involve two processes: conceiving, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative. To be imaginatively creative. you need to both generate an idea as well as find a creative ways to communicate that idea.
The school system has a very narrow academic focus that does not acknowledge the wide spectrum of possible ways of communicating. For example, in addition to writing an essay, you could also write a song, create a poster, write a play, short story or poem, paint a picture, or create a sculpture – all of these alternative modes of communication could greatly enhance how your message is conveyed.
Further, Imagination Creativity is how you can add meaning through design. For example, it’s what Apple does with the exterior shape of their technology, or what fast food restaurants do this with the creative packaging and presentation of hamburgers and pizza, or what Levis does with the style of their clothing, and Ford does with the styling of their cars and trucks. imagination creativity is what changes people’s perceptions of products. For example, there are lots of companies that make computers, but only one company that makes Apple computers.
Imagination Creativity goes even further than this. It is also about creating beauty and value purely from its shape and form. This is why people buy a sculpture or piece of art – this is beauty for beauty’s sake. It doesn’t have to serve a function – its value can come purely from its shape, its colour, its texture or its sound. Imagination Creativity involve two processes: conceiving, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative. To be imaginatively creative. you need to both generate an idea as well as find a creative ways to communicate that idea.
